More than 1 in 3 US Adults Experience Issues Setting Up or Operating a Connected Device.
On average, consumers report spending 2.5 hours between self-help and customer support and speak with 3 different people to resolve an issue; 22 percent give up and return the product for a refund.
Consumer dependency on WiFi routers has surpassed the smartphone as the #1 technology.
As the life-blood for the connected ecosystem, a functioning WiFi router is necessary for consumers to enjoy smart devices and the connected lifestyle..
Consumers report that poor technical service support is among life’s most frustrating issues.
Brands need to completely rethink and reorient their businesses and processes around the customer...